I must be a masochist, but I take some sort of glee smashing my fingers, cussing, throwing stuff, and drinking beer while fighting with primitive tools called "tire irons." For 40 years I keep telling myself "I'll take 'em to the dealer next time!" Never seems to work out that way though.
Not really that hard to do if you got the right irons, rim savers, some bead breaker of some sort (I like a good 10 pound dead blow hammer with that Aerostitch bead-popper chisel to work off pent up steam), some Yamaha Tire Mounting Lube, and a Marc Paynes balancer thing (I can balance them down to a penny with it.) suspended between two cheapo Harbor Freight car jacks (preferably their aluminum ones that don't weigh much), and a big old blanket to throw down on the back yard lawn to get it done.