For decades, I have been watching who sells my name and address to whom. It has been informal. When junk mail arrived, I made a mental note of where they got my name and address before I tossed it in the trash. I didn't bother to write it down.
Buying the K1200GT rekindled my interest in motorcycling as something more than just transportation, so I subscribed to several motorcycle-related magazines last fall. The junk mail increased as expected.
Over the past four months or so, I have been recording the junk mail and its address source before I throw it away. Here are various motorcycle magazines that sold my name and address to junk mail advertisers, and which offers came from them:
--> Cycle World (magazine):
* Playboy magazine
* Time magazine
* Consumer Reports
* AARP (See notes 1 and 2)
* Motorcycle Classics magazine
* Robb Report Motorcycling magazine
* MotoSport.com Street catalog
* Southern California Ducati (dealership)
--> Motorcycle Consumer News (MCN):
* AMA - American Motorcyclist Association
* Road Runner - Motorcycle Touring and Travel
* Consumer Reports
* Stereophile magazine
(Nothing so far, but I could have missed something.
--> Advanstar (Cycle World Motorcycle Shows):
* Queenboro Shirt Company - embroidered shirts (See note 3)
1. AARP - The letter didn't even say what AARP stands for. Yes, I know what it stands for.
2. AARP - This shows that someone is tying my motorcycle magazine subscriptions to a database that knows other, more personal information (e.g., my age).
3. Queensboro Shirt Company sent "spam" email, not a letter or postcard.
I have been tracking other magazines and name/address sources, but they aren't related to motorcycles. AARP has been particularly aggressive, using many different, unrelated sources to flood me with membership offers. I wonder how much of their budget goes to serve their membership, and how much goes to recruitment by mail?