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post #1 of 3 (permalink) Old Mar 26th, 2006, 9:01 pm Thread Starter
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BMW Financial Results

http://www.ai-online.com/Adv/Previou...ue.php?id=1052

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post #2 of 3 (permalink) Old Mar 27th, 2006, 3:20 am
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This is the bit of interest:

...Motorcycles sales volume also increases significantly

The Motorcycles segment was also able to achieve growth due to its new models: The sales volume for the full year rose by 5.6% to 97,474 (2004: 92,266) units, with the R 1200 GS, R 1200 RT and K 1200 S contributing especially to the sales performance.........

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post #3 of 3 (permalink) Old Mar 27th, 2006, 8:04 am Thread Starter
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You've gotta love the spin BMW puts on these numbers. Here's a little history.

BMW Motorcycle Units sold in the US in previous years:

2003: 15,300
2004: 13,316
2005: 12,803

This is much lower than the 30,000 units by 2005 BMW's dealer development unit was spouting 5 years ago. I think that explains more about disappearing dealerships than any single item. Then again, BMW's poor marketing of the Motorcycle Division in the US has a lot to do with it as well.

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