Join Date: Feb 2009
Location: Titusville, FL, USA
Yeah, I remember going by there when it was just a road with a closed gas station and hotel at the bottom of it. The gas station "tried" to open at various times. It would be open one trip and then closed again the next. Sometimes selling gas, others, just being a "general store".
One time the gas station started selling T-shirts and popularizing the road. They also had some motorcycling essentials (oil, chain lube, gloves, rain suits, etc.). It stayed open and became more of a bike hang-out. There was a display of pictures (the old paper kind) that people had of them riding the area.
People wore the T-shirts, articles were written about the road, etc. Fame spread. Last time I was there, they had recently opened the big restaurant, and were planning time-shares (!) across the street. There was a competing gift shop across the street as well. And of course, full time photographers on the road itself.
Fortunately, there are plenty of less famous roads to ride up there that are just as good or better. My Dad retired in the region, partly to enjoy those roads, so I am up there fairly frequently (but less frequently than I'd like!).