Cliff''s BMW sold to Max BMW
The announcement was made officially today.
As you may have already heard, I have reached an agreement to sell of Cliff’s Cycle Revolution to a subsidiary of Penske Auto Group named PAG Stratton, LLC. dba Max BMW Motorcycles. Barring any unforeseen obstacles, which are unlikely, we plan to close the sale at 9AM this morning. Dealer Principal Max Stratton and I have worked over the past months to reach a mutually beneficial agreement leading to the sale of Cliff’s, and becoming the third motorcycle dealership flying the Max Stratton name. I made this decision very carefully, and wanted to be sure it was the right time, the right person, and the right terms. Sometimes things align themselves just right making a serious, difficult decision clear as day. I am comfortable knowing Max runs a class act. I would want nothing less, and would have accepted nothing less, for Cliff’s customers and employees.
It is hard to believe that nearly eight years ago, Cliff’s opened with seven people, and proceeded to grow revenues fivefold while employing 22 people/riders at its peak. We received various and numerous achievement awards from both BMW and Ducati as a consistent top national dealer for both brands. That growth would not have happened without the tremendous support we received from the area riders and beyond. It also would not have happened without the core group of the best employees in the business. We worked our ass’s off, plain and simple; all for the love of two wheels and its lifestyle. I, we, put our hearts and souls into Cliff’s. I am deeply proud of the dealership and each and every person who contributed to its success.
In the past eight years I have met some of the greatest people in my life to date, riders and non riders, their families and friends. The relationships are such that they will carry well past Cliff’s or Max’s. I have had the pleasure of working with, and riding the world with such friends. And they were not just customers; they were, in fact, friends. It has been an unbelievable ride…literally. I rode to work, at work, and for work. I can’t think of anything more satisfying. In fact, with the sale of the business, it leaves me more time to ride with our great community. It’s a fair bet you will see me on the road even more often.
I will have a continuing role as a landlord and remain CEO of Revolution Insurance, LLC. Revolution Insurance has moved its office from Cliff’s to 440 Main Street, Ridgefield, CT and will continue to offer the premium service you have come to expect. We would love of course to give you a quote!
I hope that you know my goal was to make a positive impact on the motorcycle community through Cliff’s, and to help you to enjoy your passion explore>>learn>>connect>>share>>.That is what Cliff’s was about. I want to thank you all, literally thousands, who took the time to let me know verbally how much Cliff’s meant to you. Thank you for the letters of thanks, which I have saved in massive binders over the years, to remember why, and who, we are here for. Thank you for testimonials which where truly inspirational to all of Cliff’s Crew.
This is farewell, but not goodbye. I will, in fact, be involved with motorcycling in several different roles, and will consider each one carefully. Motorcycles are a huge part of my life and will remain so. I can only thank all of those involved with Cliff’s, so many people on so many different levels, for allowing me to follow a dream, and to build what I believe to be one of the best dealerships in the United States. It was not always easy, but it was always rewarding. This is not an end, but a new beginning. Please join me in congratulating Max, and wishing him luck with his newest store. I expect some great things, as should you. I am sure you,as I will, warmly welcome him into the neighborhood. Ride Safe,
Cliff La Motta
Deep Blue 2009 K1300GT