Join Date: Sep 2006
Location: Lake Forest, Il, USA
I stand corrected -
It was a 20% discount.
Looks like the economics of running a BMW dealership are similar to running a car dealership.. you actually make your money on service, parts and used vehicles, not the new ones.
However compared with Gina's BMW Motorcycles in Iowa City - or for that matter any of the seeming dozens of local Harley dealerships, Chicago BMW does not compare favorably in appearance.... and would NEVER qualify for an BMW Automobile franchise in this location.
Just the facts.
However the guys who work here are nice, and quite helpful. The service manager has gone out of his way to provide me - a DIY newbie - advice.
"What follows is based on actual occurrences. Although much has been changed for rhetorical purposes, it must be regarded in its essence as fact. However, it should in no way be associated with that great body of factual information relating to orthodox Zen Buddhist practice. It's not very factual on motorcycles, either."
Robert Persig - Zen and the Art of Motorcycle Maintenance
1985 K100RS (Sold)
2000 323i (Sold)
2003 1150GS (Sold)