A big new building - lots of apparel - a huge service bay. Apparently this is not the way to success. In a little over a year what was the 4th largest dealership in the country has gone out of business. We now have a huge void in the mid-west, Gina's in Iowa City is about the closest dealer to St. Louis. Word has it that Grass Roots in Cape Giardeau MO is soon to close. BMW NA needs a way to encourage a successful franchise. I think the policy of only allowing one line of bikes needs to be revised. A strong dealer network is a must if the brand is to survive in the US.