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Last night I got around to looking at the January 2009 issue of Rider Magazine. On the cover is a large photo of the new BMW F800GS. Above the F800GS, in huge letters, it says "Unstoppable!"

Now, I know what they meant, but I had to point out the double entendre ... as in "the brakes don't work." :rotf:

If you do an Internet search for "unstoppable" and F800GS, you will find many links. Here is one example: http://www.wolfbmw.com/F800GS.html

I have no idea who started the "unstoppable" tagline for the F800GS. I assume it was someone in BMW's marketing department. I do wonder, "What were they thinking?" :confused:
 

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funny. I wondering about the bike. Motorcyclist did a write up this month and they seemed to love the bike, without describing it as "unstoppable."
 

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In my profession, there is a saying, "all bleeding stops eventually." I would say by analogy, "all bikes stop eventually!"

Doc

p.s. I DO want that bike though! :yeah:
 

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Isn't unstoppable the new BMW motorrad slogan? I thought it applies to all bikes. Not really too sure now. :teeth
 
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